Last week was the annual Specialty Equipment Market Association’s trade show (the SEMA Show). The event is always a huge draw for car guys from around the world and draws in many thousands of people to see all the new products coming from the automotive aftermarket.
This year, MSD stole the show with big news and big new products coming from the company’s booth. Along with unveiling a new logo, MSD announced a new, closer partnership with sister company Racepak that will be used to create greater integration between products. This new strategy will be translated to easier, more seamless use for the racers and automotive enthusiasts.
Perhaps even larger than the splash made by the new strategy of MSD was the announcement of the first product to come out from the reinvented company. The Atomic EFI
caught the eye of nearly everyone that got a glimpse of it. SEMA awarded the Atomic EFI
system a New Product of the 2012 in the Off Road / 4-wheel Drive category for its ability to keep rock crawlers moving at any angle. Look for more information on this great new product as the January release approaches.